Email Marketing Manager

Key Responsibilities

• Segment email list based on behavior and preferences to deliver personalized content.
• Write compelling email copy and design appealing templates that drive conversions.
• Create drip email sequences that deliver relevant content to subscribers based on their stage in the customer journey.
• Conduct A/B tests to optimize email subject lines, content, and CTAs.
• Implement strategies to grow email subscriber list organically through website opt-in forms, lead magnets, and other incentives.
• Regularly clean and maintain email list to remove inactive subscribers and ensure deliverability and engagement rates remain high.
• Ensure email marketing practices comply with regulations such as GDPR and CAN-SPAM to protect brand reputation.
• Track key email marketing metrics to measure the effectiveness of campaigns.
• Analyze campaign performance data to identify trends and areas for optimization.
• Generate detailed reports to provide insights to stakeholders.

Requirements

• 3+ years of experience as an email marketer
• Proficiency in email marketing platforms (Iterable, , Mailchimp, Constant Contact, HubSpot, Klaviyo, etc)
• Strong copywriting and editing skills
• Knowledge of email marketing best practices and regulations
• Analytical skills to interpret data and make data-driven decisions
• Basic HTML/CSS knowledge for email template customization
• Excellent communication and organizational skills
• Ability to work during U.S. work hours (PT/ ET)