Marketing Associate

Accountabilities

• Support the acquisition, onboarding, and activation of academic partners across the USA and Europe, helping educators and institutions successfully adopt the platform.
• Conduct live product demonstrations, develop onboarding documentation, and serve as a key point of contact for North American teachers and administrators.
• Support strategic partnership initiatives involving government organizations, AI and LLM-focused organizations, nonprofits, and corporate social impact partners.
• Manage community and organic growth initiatives across platforms such as Reddit, Discord, and other relevant digital forums to increase awareness and traffic.
• Create and coordinate marketing content, including press releases, blog posts, newsletters, social media content, tutorials, and educational resources.
• Develop and continuously improve teacher-facing onboarding materials, welcome tutorials, and support documentation to encourage successful self-service adoption.
• Drive SEO and link-building initiatives by developing relationships with nonprofit and university partners.
• Identify opportunities to improve performance throughout the marketing funnel, formulate hypotheses, run experiments, track results, and iterate based on data.
• Prototype low-code automations using tools such as n8n or Make.com and responsibly leverage modern AI tools to streamline and standardize marketing processes.

Requirements

• Fluent English communication skills, with the confidence to interact directly with educators, administrators, and strategic partners.
• Bachelor's degree in business, marketing, social sciences, or a related field.
• 1–3 years of experience supporting go-to-market, growth marketing, partnerships, or similar initiatives.
• Comfortable delivering live product demonstrations and presenting information clearly to both technical and non-technical audiences.
• Experience engaging with online communities through platforms such as Reddit, Discord, or similar forums.
• Strong analytical and data-driven mindset, with the ability to define, monitor, and report on relevant performance metrics.
• Excellent organizational and project-management skills, with the ability to balance a high volume of operational activities with strategic projects.
• Strong written and verbal communication skills, combined with a proactive and ownership-oriented approach.
• Familiarity with US universities or academic institutions is a plus.
• Experience with content writing, video editing, visual design, SEO, or digital marketing is a plus.
• Curiosity about automation, AI-powered tools, and new approaches to improving marketing efficiency is highly valued.

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