Paid Social Media Buyer

Responsibilities

• Strategize, launch, and optimize paid social campaigns across Meta (Facebook and Instagram) and TikTok platforms for multiple client accounts
• Manage daily campaign budgets, bid strategies, and pacing to meet client revenue and ROAS targets
• Conduct frequent A/B testing across audiences, placements, creative formats, and messaging to identify scalable opportunities
• Analyze campaign performance data to provide actionable insights and strategic recommendations for optimization
• Collaborate with creative strategists and designers to provide performance feedback on ad creative and develop testing hypotheses
• Build and refine audience segments using Meta's targeting capabilities, including custom audiences, lookalikes, and interest-based targeting
• Monitor and troubleshoot pixel implementation, conversion tracking, and attribution to ensure accurate performance measurement
• Prepare and present weekly or bi-weekly performance reports to clients, highlighting wins, learnings, and strategic next steps
• Maintain constant communication with internal teams and clients to ensure alignment on priorities, timelines, and campaign objectives
• Identify opportunities to scale winning campaigns while maintaining efficiency metrics
• Stay current on platform updates, new features, and industry best practices across Meta, TikTok, and emerging social platforms
• Implement and maintain quality assurance processes to ensure error-free campaign launches and ad copy accuracy

Requirements

• 3+ years of hands-on paid social media buying experience, with a proven track record managing Meta Ads Manager (Facebook and Instagram advertising)
• Demonstrated experience managing monthly ad budgets of $50,000 or more for direct-to-consumer or eCommerce brands
• Strong analytical skills with the ability to interpret campaign data, identify trends, and translate insights into actionable optimization strategies
• Expert knowledge of Meta Ads Manager, Business Manager, and conversion tracking (Meta Pixel, events, custom conversions)
• Experience developing and executing creative testing methodologies, including structured A/B testing frameworks
• Proven ability to manage multiple client accounts simultaneously in an agency environment with competing priorities and tight deadlines
• Excellent written and verbal communication skills, with experience presenting campaign performance and strategic recommendations to clients
• Self-motivated and detail-oriented, with exceptional organizational skills and the ability to maintain quality while working at high velocity

Nice to Have

• Experience with TikTok Ads Manager, Snapchat Ads, or Pinterest Ads platforms
• Familiarity with attribution and analytics tools such as Triple Whale, Northbeam, or Rockerbox
• Meta Blueprint certification or other relevant platform certifications
• Experience with Google Ads or other paid media channels to support integrated campaign strategies
• Understanding of conversion rate optimization (CRO) and landing page best practices
• Knowledge of email marketing platforms like Klaviyo or experience working with retention marketing strategies