Senior Creative Strategist

Responsibilities

• Lead research and insights by mining customer reviews, competitor ads libraries, audience pain points, and product differentiators to identify winning angles and positioning strategies
• Own creative testing strategy by building and managing structured testing roadmaps with clear hypotheses, variables to test, iteration plans, and learning agendas
• Create world-class creative briefs that transform insights into crisp, actionable direction for designers and video editors including hooks, messaging frameworks, visual concepts, format specifications, and success criteria
• Direct performance storytelling by mapping the customer journey from awareness through consideration to purchase and translating it into compelling paid social concepts
• Build UGC and production guidance including shot lists, video scripts, creator direction, and content planning that supports performance-oriented execution
• Manage creator relationships by sourcing, coordinating, and guiding content creators to produce on-brief, performance-oriented content that aligns with testing objectives
• Write high-performing ad copy including primary text, headlines, hooks, and on-screen text that aligns with strategic goals and testing frameworks
• Collaborate on conversion rate optimization by partnering with teams on landing page improvements and conversion-focused messaging updates
• Track and communicate performance by monitoring key performance indicators by concept and angle, synthesizing learnings, and reporting insights to internal teams and clients
• Develop inspiration and competitor boards to inform creative direction and identify market trends and opportunities
• Lead copy across paid ads for in-ad copy and headline variations that drive engagement and conversions
• Raise the bar internally by contributing to team training, refining standard operating procedures, and developing creative systems and tools that improve output and execution speed

Requirements

• 5+ years of experience in ecommerce or performance marketing with strong preference for direct-to-consumer brand experience
• Proven track record of paid social creative strategy with expertise in Meta Ads (required) and familiarity with TikTok or YouTube (preferred)
• Strong grasp of creative testing methodology including hypothesis development, structured testing frameworks, iteration velocity, and performance analysis
• Experience working with design and video teams from brief development through execution to iteration, with ability to provide clear, actionable creative direction
• Data-fluent approach with comfort using performance metrics including click-through rates, conversion rates, cost per acquisition, and return on ad spend to make decisions and guide priorities
• Deep understanding of customer psychology, marketing funnels, and storytelling principles that drive direct response performance
• Excellent copywriting skills across multiple formats including hooks, scripts, ad copy, and landing pages with proven ability to write persuasive, conversion-focused content
• Highly organized with strong attention to detail, quality control processes, and ability to manage multiple clients and deadlines simultaneously
• Proficiency with Meta Ads Manager, Shopify, Google Analytics, Figma, Motion, and collaboration tools including Slack, Asana, or Notion