Senior Digital Marketing Performance Strategist

Job Responsibilities

Performance Marketing Strategy

• Develop and execute global performance marketing strategies across paid digital channels.
• Evaluate and optimize advertising investments across platforms including Meta Ads, Google Ads, Pinterest, Yelp, AdRoll, MNTN (Connected TV), Naver, Kakao, and other relevant digital advertising platforms.
• Identify opportunities to improve campaign scalability, efficiency, customer acquisition, and overall profitability.
• Recommend channel strategies aligned with business objectives, growth initiatives, and international market priorities.
• Stay current on emerging advertising technologies, platform capabilities, AI-driven marketing solutions, and industry best practices.

Campaign Execution & Optimization

• Launch, manage, optimize, and scale paid media campaigns across multiple digital channels.
• Develop audience segmentation strategies, bidding methodologies, campaign structures, budget pacing, and targeting recommendations.
• Continuously monitor campaign performance and implement optimizations to improve ROAS, CPA, conversion rates, customer acquisition, and revenue.
• Lead A/B testing initiatives across audiences, creative assets, landing pages, messaging, and promotional offers.
• Evaluate campaign performance and recommend new growth opportunities based on performance trends.

Budget Planning & Performance Reporting

• Develop strategic recommendations for marketing budget allocation across business units, products, channels, and international markets.
• Monitor budget pacing and provide visibility into spend, forecasts, and projected business outcomes.
• Build executive dashboards, performance scorecards, analytical reports, and forecasting models.
• Translate complex marketing data into clear business recommendations for executive leadership.

Performance Analysis & Business Insights

• Analyze campaign performance using KPIs including ROAS, CPA, CAC, CTR, CPC, conversion rate, revenue attribution, profitability, and customer lifetime value.
• Utilize analytics platforms and AI-powered tools to uncover growth opportunities and improve campaign effectiveness.
• Identify trends, customer behaviors, and actionable insights that support business growth and strategic decision-making.
• Present recommendations based on quantitative analysis and measurable business impact.

Cross-Functional Collaboration

• Partner with internal creative, product, technology, analytics, and marketing teams to improve campaign execution.
• Provide recommendations regarding testing priorities, landing page optimization, creative performance, and campaign planning.
• Align creative strategies with paid media objectives and customer acquisition goals.
• Coordinate with advertising agencies, media partners, technology vendors, and platform representatives to maximize campaign performance.
• Support broader initiatives related to customer acquisition, retention, and digital growth.

Project Management & Communication

• Manage multiple marketing initiatives while ensuring projects are delivered on schedule.
• Provide regular updates on campaign performance, project status, key learnings, and business outcomes.
• Participate in strategic planning meetings and performance reviews with internal stakeholders.
• Ensure timely communication regarding priorities, deliverables, and active marketing initiatives.

Job Requirements

• 4+ years of experience in Digital Marketing, Growth Marketing, Performance Marketing, or Paid Media.
• Proven experience managing multi-channel paid advertising campaigns for e-commerce or consumer-focused businesses.
• Strong hands-on experience with Google Ads and Meta Ads; experience with Pinterest, Yelp, AdRoll, MNTN/CTV, Naver, Kakao, or similar platforms is highly preferred.
• Strong understanding of digital marketing metrics including ROAS, CPA, CAC, conversion tracking, attribution modeling, revenue analysis, and budget optimization.
• Experience creating executive dashboards, marketing reports, performance forecasts, and analytical presentations.
• Advanced analytical skills with the ability to translate complex data into strategic business recommendations.
• Experience collaborating with creative, product, analytics, technology, and executive leadership teams.
• Comfortable managing relationships with external agencies, vendors, and advertising platform representatives.
• Experience using AI-powered tools, marketing analytics platforms, and reporting technologies to improve campaign performance is highly desirable.
• Advanced proficiency in Excel/Google Sheets; experience with GA4, Looker Studio, Tableau, Power BI, SQL, or similar analytics tools is a plus.
• Strong project management, communication, and organizational skills with the ability to manage multiple priorities simultaneously.
• Professional English proficiency (written and spoken) is required.
• Ability to work independently in a fully remote, fast-paced, collaborative environment.