Ecommerce Specialist

Key Responsibilities

Website Ownership & Ecommerce Management

• Own the day-to-day management and optimization of the Shopify website.
• Ensure product pages, collections, navigation, landing pages, and promotions are accurate, optimized, and aligned with business goals.
• Manage ongoing site updates, campaign launches, product updates, merchandising changes, and website improvements.
• Serve as the internal ecommerce expert responsible for maintaining an organized, high-performing, and conversion-focused website.

Conversion Rate Optimization

• Lead ongoing CRO initiatives across the website, including product detail pages, landing pages, checkout flow, offers, upsells, subscriptions, and overall user experience.
• Identify friction points within the customer journey and recommend actionable improvements.
• Run, manage, and analyze A/B tests to improve conversion rate, average order value, and overall revenue performance.
• Use customer behavior and analytics tools to evaluate user interactions and identify optimization opportunities.

Landing Pages & Growth Marketing Support

• Build, optimize, and manage landing pages for paid media campaigns across Meta, Google, TikTok, and other channels.
• Partner closely with the growth marketing team to align landing pages with ad strategy, messaging, creative, and customer intent.
• Support campaign-specific website initiatives including promotional pages, offer testing, seasonal campaigns, and acquisition funnels.
• Improve the connection between paid traffic and onsite conversion performance.

Tech Stack Evaluation & Optimization

• Audit the current ecommerce and website tech stack to identify useful, outdated, redundant, or missing tools.
• Recommend and implement tools related to CRO, analytics, tracking, subscriptions, reviews, upsells, post-purchase experiences, and user behavior.
• Work across platforms such as Shopify, Klaviyo, Microsoft Clarity, A/B testing tools, subscription platforms, review tools, upsell tools, and tracking platforms.
• Stay current on emerging ecommerce and AI-enabled tools that improve execution speed, testing capabilities, and website performance.

Reporting & Performance Insights

• Track and report on ecommerce KPIs including conversion rate, revenue, average order value, bounce rate, subscription metrics, landing page performance, and campaign conversion.
• Translate performance data into clear recommendations for growth and leadership teams.
• Create a consistent process for reviewing site performance and prioritizing optimization efforts.
• Help identify which initiatives are driving results and where additional growth opportunities exist.

Qualifications

Experience

• 3–6+ years of ecommerce management experience, ideally within a direct-to-consumer consumer brand.
• Strong Shopify experience is required.
• Experience owning or heavily supporting conversion rate optimization initiatives.
• Experience working closely with growth marketing teams and paid media landing pages.
• Experience within health, beauty, personal care, CPG, wellness, or subscription-based ecommerce brands is a plus.

Skills

• Strong understanding of ecommerce best practices, CRO, UX, merchandising, and funnel optimization.
• Ability to balance both execution and strategic ownership independently.
• Strong analytical skills with the ability to turn performance data into actionable recommendations.
• Strong project management and cross-functional collaboration skills.
• Comfortable evaluating tools, managing website updates, and communicating with developers or external vendors when needed.
• AI-native mindset with curiosity around leveraging AI tools to improve testing, workflows, execution speed, and ecommerce performance.