Sales Development Associate

Key Responsibilities

Prospecting & Lead Generation

• Research and identify target prospects within defined markets.
• Build and maintain prospect databases using sourcing and prospecting tools.
• Continuously identify new business opportunities and target accounts.
• Support pipeline development through strategic prospecting activities.
• Maintain organized prospect records and account information.

Outbound Outreach

• Execute outbound campaigns through email, phone, LinkedIn, and other outreach channels.
• Conduct cold outreach to generate interest and schedule meetings.
• Follow up consistently with prospects throughout the sales cycle.
• Build relationships with prospective customers through proactive engagement.
• Support ongoing outreach initiatives to generate qualified opportunities.

CRM Management

• Maintain accurate records of prospect activity and engagement.
• Update and manage opportunities within Pipedrive CRM.
• Track outreach performance and lead progression.
• Ensure pipeline data remains accurate and current.
• Maintain visibility into prospect status and next steps.

Appointment Setting

• Qualify prospects according to company criteria.
• Schedule meetings for leadership and sales representatives.
• Ensure qualified opportunities are properly handed off to internal stakeholders.
• Maintain communication with prospects throughout the scheduling process.
• Support meeting readiness and coordination activities.

Sales Support

• Assist with follow-up communications after sales meetings.
• Support pipeline management and lead nurturing activities.
• Collaborate with leadership on outreach strategies and messaging.
• Contribute to continuous improvement of outbound sales processes.
• Help maximize conversion opportunities throughout the sales pipeline.

Qualifications Experience

• 2+ years of experience in SDR, BDR, appointment setting, or outbound sales roles.
• Experience conducting cold outreach and prospecting activities.
• Experience generating qualified meetings through outbound sales efforts.
• Experience maintaining and managing sales pipelines.
• Experience using CRM platforms, preferably Pipedrive CRM.
• Experience supporting lead nurturing and follow-up processes.
• Experience working within sales or business development environments.

Qualifications Skills

• Strong prospecting and lead generation capabilities.
• Strong verbal and written communication skills.
• Strong CRM and pipeline management abilities.
• Comfortable using prospecting and data enrichment tools.
• Strong organizational and follow-up skills.
• Ability to manage multiple prospects and opportunities simultaneously.
• Strong attention to detail and recordkeeping accuracy.
• Ability to build relationships through outbound communication.
• Competitive and goal-oriented mindset.
• Highly proactive and self-motivated.
• Resilient and comfortable handling rejection.
• Strong accountability and ownership mentality.