LATAM Performance Marketing Analyst

Responsibilities

• Manage and optimize paid media campaigns: Support the planning, execution, and optimization of Paid Search and Paid Social, programmatic campaigns.
• Turn data into decisions: Analyze campaign performance across advertising platforms, CRM data, and business intelligence tools.
• Build and run experiments: Develop testing roadmaps across audiences, keywords, bidding strategies, creative, messaging, landing pages, and campaign structure.
• Own the Results: Drive measurable impact on Sales Qualified Leads, Pipeline, and ROI.

Requirements

• Ability: Proven experience in b2b paid search or paid social. Power user of BI tools such as Power BI, Tableau, and Sigma.
• Will: An iterative approach to problem-solving and a scientific experimentation mindset.
• Culture: Strong alignment with our leadership principles: availability, first principles thinking, customer obsession
• Precision: Obsessive attention to detail in data strategy and audience building.
• Bias for Action: A results-oriented mindset with high accountability for hitting aggressive revenue goals.