Social Media Manager

Responsibilities

• Own and execute the organic social media calendar across Instagram, TikTok, Facebook, and other relevant platforms.
• Develop creative content ideas aligned with the brand, current trends, and conversations among parents and new mothers.
• Create and edit short-form videos, reels, images, captions, and other platform-native content.
• Repurpose UGC, testimonials, B-roll, and creator content into engaging organic social assets.
• Write conversational, on-brand social media copy and support occasional product or website copy needs.
• Manage comments, direct messages, and community interactions with a warm, thoughtful, and credible tone.
• Collaborate with the marketing team, content creators, influencers, and external agencies to maintain a consistent flow of content.
• Monitor parenting and family-related communities to identify relevant conversations, content opportunities, and emerging trends.
• Track channel performance and provide regular reporting on engagement, audience growth, reach, and content performance.
• Continuously test new formats and use performance insights to improve the organic content strategy.

Must-Haves

• 3-5 years of hands-on experience creating and managing organic social media content, particularly for Instagram and TikTok.
• Strong portfolio demonstrating short-form video editing, visual content creation, copywriting, and platform-native social content.
• Experience independently managing a content calendar from ideation through creation, publishing, and performance tracking.
• Advanced conversational and written English, with the ability to create natural and culturally relevant content for a U.S. audience.
• Experience using AI-powered content tools and social media publishing, editing, or analytics platforms.

Nice-to-Haves

• Experience working with UGC creators, influencers, testimonials, or external creative agencies.
• Previous experience with a DTC, consumer health, wellness, parenting, baby, food, or family-focused brand.
• Strong creative judgment, autonomy, and initiative, with the ability to understand a brand and continuously generate new content ideas.
• Familiarity with Reddit communities and an understanding of authentic community participation and platform etiquette.
• Personal or professional familiarity with parenting and new-mom audiences, with the ability to understand their questions, concerns, interests, and online behavior.