Product Marketing Associate, Rewards

About The Role

We are seeking a Product Marketing Associate to own a portfolio of products and drive their success across the full product marketing lifecycle — from discovery through launch, optimization, and iteration. This role is well-suited for someone who thrives in a fast-paced environment, values structured thinking, and is excited to take ownership of meaningful product initiatives.

While this role is aligned to a defined group of products, prioritization is driven by company-level goals and key performance metrics, not equal attention across every surface. You’ll work closely with cross-functional partners to continuously assess where Product Marketing effort will have the greatest impact, and dynamically focus time and resources accordingly — meaning some products or initiatives may require deeper focus at different points in time.

What You’ll Do

Insight Generation & Research

Analyze qualitative and quantitative user data to surface patterns, friction points, and opportunities across your product portfolioSupport and help evolve our Shopper Voice and Customer Advocacy research programsBring a genuine Gen Z consumer perspective to how we frame problems, develop messaging, and evaluate product experiencesUse AI tools to accelerate insight generation and sharpen the inputs that shape growth strategy and marketing plans

Strategy & Execution

Own product marketing for a defined set of products, both new and existing, supporting the full lifecycle: Discover & Validate, Shape & Plan, Launch & Learn, Optimize & ScaleDefine positioning and messaging for your products grounded in behavioral data and user researchDevelop and execute GTM plans across in-app surfaces, lifecycle messaging, and marketing channelsMonitor adoption and engagement post-launch, flagging risks and identifying iteration opportunitiesTreat everything as a test. Whether you're launching something new or optimizing something existing, you should always be designing for learning, monitoring results, and iterating based on what the data tells you

Cross-Functional Collaboration

Work closely with Product Managers and Marketing Communications on every product you touch. These are your primary partners for testing, launching, and improvingNavigate across Product, Engineering, Data, Design, and Marketing to move work forwardAdapt priorities quickly as business needs shiftContribute to team documentation so insights and learnings can be shared cross-teams

Qualifications

Required

• 0–2 years of experience in Product Marketing, Growth, Consumer Research, or a related field. Recent graduates are encouraged to apply. Internships, co-ops, and class projects count
• Strong analytical thinking and comfort working with qualitative feedback, behavioral data, and survey results
• Clear, concise communicator who can turn complexity into a sharp insight or recommendation
• Curious about AI tools and eager to use them to work smarter. Bonus if you're already using them regularly

Nice to Have

• Consumer-facing or mobile product experience
• Familiarity with user research methodologies, NPS analysis, or customer interview programs
• Experience with lifecycle messaging, in-product copy, or Braze (or similar)
• Background in fintech, subscriptions, or marketplace businesses