Social Media Manager

Overview

If health and longevity is already the thing you read about, talk about, and live, and you happen to be excellent at content, this is the seat you have been waiting for.

This is a fast-growing, bootstrapped, U.S.-based telehealth brand in the longevity, peptide therapy, and proactive health optimization space. The category is exploding and this team is building the brand that defines it. It is founder-led, lean, and profitable, with a culture built on extreme ownership, overcommunication, and getting the details right because in healthcare the little things really are the big things.

Key Responsibilities

• Own brand voice and write high-converting copy across ads, landing pages, email, SMS, and web
• Run organic social end to end on Instagram and TikTok, from content calendars to publishing and optimization
• Turn organic content and UGC into paid ad creatives, working closely with designers and the performance team
• Manage community engagement and build relationships with creators, affiliates, and UGC contributors
• Own lifecycle copy strategy, coordinating with an external email/SMS agency
• Create on-camera and educational content, and guide creators to scale production
• Maintain brand voice guidelines and support website and funnel copy improvements

Must-Have Requirements

• 3 to 6+ years of experience across content, copywriting, and social media (both writing and social, not one or the other)
• Proven ability to write high-quality, high-converting copy across multiple formats
• Hands-on experience managing and growing social accounts, with a portfolio of content you personally created
• Genuine passion for and working knowledge of health, wellness, and longevity, shown through your content, your background, or how you live
• Real student of content: you understand short-form video, hooks, formats, and what actually makes something spread
• Strong brand awareness and visual taste, with the ability to judge and direct visual identity, not just words
• Advanced use of AI tools built into your daily workflow, well beyond basic prompting
• Excellent written and verbal English, with clear, direct, high-energy communication
• Experience on lean, nimble teams where you owned output end to end
• Strong ownership mindset and the ability to move fast in a founder-led environment

Nice-to-Have Requirements

• Direct-response or DTC experience, especially with U.S. audiences
• Deep familiarity with peptides, metabolic health, and longevity terminology
• On-camera experience creating content
• Light design or video editing ability (Figma, Canva, CapCut, or similar)
• Experience working with UGC creators and influencer campaigns
• Background in telehealth, supplements, or health brands
• Experience collaborating with paid media teams
• Familiarity with compliance considerations in health-related marketing