Copywriter

Accountabilities

• Develop creative, persuasive advertising copy for Meta and Google campaigns across multiple clients and industries.
• Write conversion-focused landing page copy designed to engage audiences and drive meaningful actions.
• Adapt tone, messaging, voice, and style to match different brands, target audiences, and campaign objectives.
• Create compelling headlines, advertising messages, and SEO-friendly content that capture attention and communicate value clearly.
• Collaborate with team members on creative concepts, campaign direction, and messaging strategies when required.
• Incorporate feedback efficiently and refine copy through multiple iterations while maintaining quality and consistency.
• Manage multiple writing assignments, revisions, and deadlines independently.
• Apply a performance-oriented mindset to copywriting, considering engagement, clicks, conversions, and other campaign outcomes.

Requirements

• Proven experience writing advertising copy for Meta, Google, and landing pages.
• A strong portfolio demonstrating results-driven copywriting across different clients, industries, or campaigns.
• Experience developing headlines, marketing content, and SEO-friendly copy.
• Excellent written English, with the ability to communicate ideas clearly, naturally, and persuasively.
• Strong understanding of digital advertising principles and conversion-focused messaging.
• Ability to adapt writing style and tone to different brands, audiences, and marketing objectives.
• Strong attention to detail and commitment to producing polished, high-quality copy.
• Ability to work independently, manage deadlines, and handle feedback and revisions professionally.
• Creative and strategic thinking, with a strong instinct for messaging that encourages audiences to engage and convert.

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