Head of Marketing

What you’ll do

Two numbers you'll be measured on: Inbound calls booked and Inbound closed-won deals.

• Define and lead marketing strategy. Decide where we place our next bets and where we don’t: focus, channel mix, budget allocation, quarterly rocks. ← This is the 1st problem you'll own.
• Execute the strategy. Once you build the plan and identify the processes, tools, and support needed, make it happen and use results to decide what to improve next. ← This is the 2nd problem you’ll own.
• Build the team. Hire, develop, and coach the team you need to deliver results (e.g., SEO, content, design, link building, etc), and vendors where/if it makes sense.
• Connect marketing to business outcomes. Plan OKRs with leadership, define success metrics, and track progress so everyone has a clear view of what it will take to see results.
• Own our narrative. Shape Viva’s story, messaging, and positioning so the right buyers understand why Viva, why our services, and why now.
• Drive cross-functional alignment. Work with both Co-CEOs and leaders across Sales, Customer Success, People, and RevOps to keep priorities aligned, keep HubSpot lead reporting accurate, and diagnose funnel issues together.

Who you are

You’re a hands-on marketing leader who has already solved this challenge elsewhere.

• 5+ years managing & leading marketing teams end to end, from defining the strategy to driving execution and results.
• You’ve owned SEO end to end and scaled it from 1 to N, and built other channels such as events or paid ads from 0 to 1.
• You’ve hired, coached, and developed marketing teams, and managed external vendors and agencies.
• You’ve generated qualified pipeline for B2B companies with $100K+ ACV.
• You’ve marketed to US executive buyers, ideally C-suite, VP, or Head-level, at tech companies from scale-ups to enterprise.
• Executive-level English (C1+). You keep up in fast-paced conversations with executives, clearly explain your decisions and the reasoning behind them, and negotiate trade-offs and how plans move forward.

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