Influencer Marketer

Key Responsibilities

• Develop and execute influencer marketing strategies aligned with brand and growth objectives.
• Source, vet, negotiate, and manage relationships with influencers and content creators across multiple platforms.
• Build and nurture a strong creator and ambassador community through ongoing engagement and relationship management.
• Manage gifting, seeding, affiliate, whitelisting, and paid partnership campaigns.
• Create campaign briefs and collaborate with creators to produce high performing content.
• Track campaign performance, creator ROI, affiliate revenue, and key growth metrics.
• Partner with internal teams including paid media, brand, lifecycle, and creative to maximize campaign impact.
• Maintain influencer databases, creator CRM systems, contracts, and reporting processes.
• Stay up to date on influencer marketing trends, platform updates, and creator economy best practices.

Requirements

• 3-4 years of experience in influencer marketing, creator partnerships, affiliate marketing, or community management.
• Experience managing influencer campaigns from outreach and negotiation through reporting and optimization.
• Strong understanding of creator platforms including Instagram, TikTok, YouTube, and emerging social channels.
• Experience with influencer marketing and affiliate platforms such as Aspire, GRIN, ShopMy, Impact, LTK, or similar tools.
• Excellent communication, relationship building, and negotiation skills.
• Strong analytical skills with experience measuring campaign performance and ROI.
• Experience working with DTC, eCommerce, wellness, beauty, consumer products, or similar brands preferred.
• Highly organized with the ability to manage multiple creator relationships and campaigns simultaneously.
• Creative mindset with strong attention to detail.
• Excellent communication and interpersonal skills.
• Ability to work in U.S. work hours (PT/ ET).